Image of a multi axis graph showing PR coverage vs Sales for an example company
3 minute read

CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.

by Gary Preston

Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day. Impact. The very thing PR can deliver. But few make an attempt to correlate their work with. Hitting targets. Cost savings. Leads. Donations. Sales. Stock Price. Employee Satisfaction. Staff retention. You know. Real […]

2 minute read

PR Value; How to calculate the efficiency of your PR campaigns through ‘CPM’

by Gary Preston

Dec 2023 update > We built a free-to-use PR Activity CPM Calculator. Try it out > In paid advertising where the goal is to raise awareness, one of the most commonly used advertising metrics is Cost Per Mille (also known as CPM), which measures the cost of every 1000 ad or media impressions. It is […]

4 minute read

A Beginner’s Guide: Adding Context to Your Reporting and Presenting PR Outcomes

by Gary Preston

“Are these numbers good? Or bad? Give me a clue!”“Why is that number so big? I don’t understand it. Or believe it.”  “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report to…. I’ve been thinking a lot about how we measure […]

4 minute read

CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

by Gary Preston

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some.   Thousands of people use it. Which still […]

3 minute read

Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.

by Gary Preston

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]

3 minute read

Using Google Search Console data to evaluate the incremental impact to brand traffic from your PR campaign

by Gary Preston

We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?!  We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for now I […]

1 minute read

Benchmark your online coverage metrics.

by Gary Preston

CoverageBook Benchmarks from CoverageBook Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a Domain Authority (DA) score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether […]

1 minute read

How hard is it to get coverage on high DA outlets?

by Gary Preston

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]

1 minute read

How many social shares of my coverage is normal?

by Gary Preston

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]

3 minute read

CoverageBook — Join our team

by Gary Preston

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. We take the online support […]

1 minute read

New higher limits for CoverageBook Silver & Gold paid plans

by Gary Preston

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see https://coveragebook.com/pricing) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?Prices of the plans have remained the same. But the […]

1 minute read

New Feature: Import hyperlinks as online coverage.

by Gary Preston

“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client […]

1 minute read

New in CoverageBook: Full size image captures as “attachments” for sharing

by Gary Preston

“My client’s mention gets chopped in half! What the f***” “..Screenshots in the online view are a bit blurry and the text is hard to read. What’s the point?” That’s just two of my favourite colourful comments about the sharable online view of our reports. Clearly we had work to do. Behind the scenes we already […]

1 minute read

Who else is bored with making brand logo wall images?

by Gary Preston

People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to. But logo walls are […]

1 minute read

New in CoverageBook: Quality of cropped images are way….way better now.

by Gary Preston

So it turns out the “crop” feature is one of the most used areas of the tool.But the quality of the re-sized cropped images was to put it mildly. Pretty shit. So we’ve been working hard to fix this. And the changes are live from today. The results are reminiscent of my long put off […]

9 minute read

What’s new in the tool…

by Gary Preston

June 2019: User admin. Remove users from your account.You can now manage and remove users from your paid plan from within your account. Bug fix. You can remove a custom metric you add to a clipThere was no way to do this before. Now you can edit & remove a custom metric label from a […]

1 minute read

New Feature: Broken automated screenshot? Swap it for another one. Magic.

by Gary Preston

Watching your hard-won coverage screenshots come in minutes is a joy to behold. Especially when you used to do this manually for every….single….one. But we don’t always get it right. Some screenshots are greyed out. Some are black. Some have pop-ups. Annoying. This is meant to be magic. So we’re hoping this latest release will turn […]

3 minute read

Looking back on our journey building a SaaS business. Part 1: A little story from late 2014

by Gary Preston

The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back in 2014. We had just launched a beta of the tool and had no paying customers. We’re finishing 2015 with nearly 400 customers from around the world. We’re loving every […]

1 minute read

Appeal: Know a PR team still using powerpoint to build coverage reports?

by Gary Preston

This short video might be upsetting…

1 minute read

How to make a PR portfolio in minutes using SlideShare & Coveragebook.com

by Gary Preston

It’s the big day. That interview for your dream job in PR. It’s time to show off the best bits of any campaign you’ve worked on. It’s your time to shine…as it were. Don’t waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on […]